There is huge potential in offering the right incontinence products. The potential to provide your customers with effective continence solutions and to grow your business. Partnering with TENA can help you maximize this opportunity.
The value of partnering with TENA
Maximize your potential in an underpenetrated category
About 1 in 3 women experience urinary incontinence(1), but only 27% use products designed to suit their needs.(2) On average, it can take women up to 10 years to start using purpose-made protection, which can be due to stigma, shame or confusion over which products to buy. It is a similar situation for men. About 1 in 3 men age 40+ experience some type of urinary issue(3), but only 5% use male or female protection(3).
TENA makes incontinence simpler for you and your customers
Dealing with incontinence isn't always simple. People often don't know how to talk about it, and there are a lot of products to choose from. But it doesn't need to be complicated. When you partner with TENA, we provide tools and support material that make it easier for you to approach conversations around incontinence and recommend the right products.
How TENA can support your independent pharmacy
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References:
- Prevalence data of incontinence based on ICS definition
- GFK - Global Inco Consumer Segmentation study (2019) UK, GER, FR, US, MEX
- Based on a 2013 survey of 2,751 men aged 40+ across six countries, including the US. Data on file.
- Focaldata: UK, PO, IT, FR, 2022
- Gfk. Male Consumer Journey, DE, 2012. Data on file.
With over 60 years of experience TENA is the world’s leading incontinence brand.* We offer a full range of absorbent products, skincare and digital health technology solutions that are tailored to the needs of individuals, their families and healthcare professionals.
With TENA, Essity is at the forefront of developing products and services that help improve dignity and the quality of people’s lives. We strive for sustainable continence care with better care and better products.
*Source: Euromonitor International Limited; Retail Adult Incontinence, all channels, RSP value sales, Tissue & Hygiene, 2024 edition.
TENA, a brand of Essity – a global leading hygiene and healthy company. Everyday, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, ModiBodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The Company's headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.