Childbirth weakens the pelvic floor. This can cause bladder weakness or leaks for a while after childbirth. This is called post-partum incontinence and it is very common. TENA’s market-leading products can give new mothers the support they need by helping them stay dry, comfortable and confident while their bodies recover.
Recommending incontinence protection for every stage in a woman’s life
Women’s bodies change as they go through different stages in life. And as they grow older, the likelihood of experiencing incontinence increases. Here are some of the key stages in a woman’s life that you can make easier by recommending the right TENA products. With your service and expertise, your customers will keep coming back over a lifetime of changes.
. ![A woman lovingly holding her baby]( "A woman lovingly holding her baby")
Post-pregnancy
Childbirth weakens the pelvic floor. This can cause bladder weakness or leaks for a while after childbirth. This is called post-partum incontinence and it is very common. TENA’s market-leading products can give new mothers the support they need by helping them stay dry, comfortable and confident while their bodies recover.
Menopause
Bladder weakness is one of the most common symptoms of menopause. This is mainly because during menopause the body stops producing as much estrogen. Estrogen helps keep the bladder and urinary tract healthy. Decreased levels of estrogen may result in symptoms like vaginal dryness, urinary frequency, urgency and urine leakage. These symptoms are collectively known as “genitourinary syndrome of menopause” (GSM).
Recommending pelvic floor exercises can help control the bladder and little leaks. Avoiding caffeine and alcohol can also help as they can irritate the bladder and cause feelings of urgency.
Senior years
People experience different types of incontinence as they get older. Functional incontinence happens when individuals can’t get to the bathroom in time due to, e.g. mobility issues, physical or mental impairment or clothing that is difficult to remove. Mixed urinary incontinence is common among seniors, especially women. It is a mix of urge incontinence (an urgent need to pee) and stress incontinence (occurs when sneezing, laughing, or exercising). There are also other medical conditions and medication that can impact the bladder.
Recommending incontinence products that help your customers retain their dignity and independence will build trust and loyalty. For example: TENA incontinence underwear pull up like regular underwear, for comfort and protection – day or night.
. ![A close-up of a woman outdoors on a sunny day wearing a blue and white striped shirt.]( "A close-up of a woman outdoors on a sunny day wearing a blue and white striped shirt.")
Senior years
People experience different types of incontinence as they get older. Functional incontinence happens when individuals can’t get to the bathroom in time due to, e.g. mobility issues, physical or mental impairment or clothing that is difficult to remove. Mixed urinary incontinence is common among seniors, especially women. It is a mix of urge incontinence (an urgent need to pee) and stress incontinence (occurs when sneezing, laughing, or exercising). There are also other medical conditions and medication that can impact the bladder.
Recommending incontinence products that help your customers retain their dignity and independence will build trust and loyalty. For example: TENA incontinence underwear pull up like regular underwear, for comfort and protection – day or night.
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With over 60 years of experience TENA is the world’s leading incontinence brand.* We offer a full range of absorbent products, skincare and digital health technology solutions that are tailored to the needs of individuals, their families and healthcare professionals.
With TENA, Essity is at the forefront of developing products and services that help improve dignity and the quality of people’s lives. We strive for sustainable continence care with better care and better products.
*Source: Euromonitor International Limited; Retail Adult Incontinence, all channels, RSP value sales, Tissue & Hygiene, 2024 edition.
TENA, a brand of Essity – a global leading hygiene and healthy company. Everyday, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, ModiBodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. The Company's headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.