SCA Names Svein Ryan Vice President of Marketing and Business Development for Personal Care in North America

PHILADELPHIA, March 30, 2014 – SCA, a global hygiene and forest products company and maker of TENA® personal care products, announced today the appointment of Svein Ryan to the position of vice president, Marketing and Business Development, for SCA’s Personal Care business in North America. SCA is global leader in incontinence care.

Ryan, who assumed this role effective January 2014, is responsible for strategy development, go-to-market development and execution, CRM implementation and management and marketing activities for US and Canada. He also represents SCA’s North American Personal Care team in global decision making forums and projects for product and marketing. Prior to this role he most recently served as vice president, Sales and Marketing - retail Europe for SCA’s Incontinence Europe business unit based in Mannheim, Germany.

Ryan reports to Michael Widera, vice president, Sales & Marketing, SCA Personal Care - North America.

“Svein brings strong leadership, extensive marketing experience and knowledge of the incontinence market to this role,” said Widera. “He also contributes valuable global perspective to our North American operations. We are thrilled he has joined us in Philadelphia.”

Ryan has worked at SCA for 25 years in its personal care business, managing sales teams across the globe in Norway, Sweden, Romania, Greece, Austria and Germany.

About TENA®

The TENA® brand is the worldwide leader in the management of incontinence, with products and services for individual consumers as well as healthcare facilities throughout 105 countries. Under the TENA brand, SCA provides a full range of absorbent products tailored to the distinct needs of men and women, including pantiliners, daytime and overnight pads, male guards, protective underwear, briefs, skin care products, and underpads. With the TENA brand, SCA is at the forefront of developing products that minimize the impact of incontinence and improve the dignity and everyday lives of people living with light, moderate or heavy incontinence. For more information, please visit: www.tena.us.

About SCA

SCA is a leading global hygiene and forest products company that develops and produces personal care products, tissue and forest products. With sales in 100 countries, SCA has 44,000 employees and had revenue in 2013 of $14.2 billion. With nine manufacturing facilities across North America, the company’s Americas headquarters is in Philadelphia, Pennsylvania.

In North America, SCA produces the Tork® line of napkin, towel, tissue and wiper products used in commercial settings such as office buildings, restaurants, schools and healthcare facilities and the TENA® line of incontinence care products used by consumers at home and in healthcare facilities. TENA and Tork are the global leading brands in their categories. For more information, visit www.sca.com/us